The prefix “multi” precedes hundreds
of words. It’s a composite of differences
—colours, generations, disciplines, ethnicities.
It unites the many. Births a diversity of thought,
a diversity of art, a more dynamic society.
“Multi” is the future. Embrace it.
Conceptualisation of Little Burgundy's SS17
campaign. MULTI included the design of
a magazine presenting an editorial shoot,
a product shoot and an influencer portrait shoot.
It also contained few articles, games and a shop
book of the whole shoe collection. Multi Bold,
an original typeface, was created for the project.
For the online side of the project, five videos
were made to present Canadian influencers.
Watch the videos here!
Creative Direction
FRANÇOISE COURNOYER
Art direction + Graphic design
GABRIELLE CREVIER
Production
CHRISTINA MEUNIER
Project manager
GUILLAUME SAVARD
Photographers
MATHIEU FORTIN
NATHAN LANG
WILLIAM ARCAND
Styling
SARA GRAORAC
Hair + Makeup
ALPER SISTERS
Prop Styling
JEREMY NOËL
DOP + Director
JOHN LONDONO
Motion design
VINCENT BILODEAU
Writer
STEPHANIE PITSIKOULIS
Photography book for
the Loop Of Doom project:
"On saturday march 19th, Matt Macduff
sustained a terrible fall during his attempt
of the Loop of Doom. Build in a month
at the Garden Route Trail Park, the structure
was rising up to 40 Ft tall in the sky.
It took Matt 3 years of hardwork,
determination and passion to make
this project happen. The crash left him
with 10 fractures in his right wrist and
3 in his right ankle. The story behind
the stunt is as impactful as the structure
itself. A real story of determination.
A love letter to the unknown."
Watch video for the full story.
Photographer
JULIEN GRIMARD
Graphic design
GABRIELLE CREVIER
Call It Spring Fall 2016
campaign "School of Life".
Campagne Automne 2016
« École de la Vie » de Boutique Spring.
Art Direction
FRANÇOISE COURNOYER
Graphic design + concept
GABRIELLE CREVIER
Photographers
TIM BARBER
MATHIEU FORTIN
Styling
IMOGENE BARRON
Models
EMILY BADOR
CANDICE BLACKBURN
BO DEVELIUS
REECE KING
Product photo series
part of the Call It Spring Fall 2016
campaign "School of Life".
Série de photos de produits faisant
partie de la campagne Automne 2016
« École de la Vie » de Boutique Spring.
Art Direction
FRANÇOISE COURNOYER
Graphic design + concept
GABRIELLE CREVIER
Photographer
JULIEN GRIMARD
Set Designer
OLIVER STENBERG
Le guide des tendances de Boutique Spring
est un magazine présentant la campagne,
les produits et les dix tendances de la saison.
Le guide est le seul média produit par la marque
qui comporte tout le contenu d’une saison
au même endroit, puisqu’ailleurs (en magasin
et en ligne) chaque histoire mensuelle est
révélée et vit séparément. Le défi était donc
d’établir une bonne structure, sans que le visuel
devienne répétitif. De plus, le texte a été intégré
de façon bilingue, facilitant ainsi la distribution
du guide au Canada.
Art Direction
FRANÇOISE COURNOYER
Graphic design
GABRIELLE CREVIER
Call It Spring's Spring-Summer 2016
campaign "Destination Anywhere".
An online travel diary was designed
to present the campaign as it was rolling
out in-store, unveiling a new trend and
a new location each month. Visit here!
Campagne Printemps-Été 2016
« Destination n'importe où »
de Boutique Spring.
Un journal de voyage a été
crée pour présenter la campagne
un mois à la fois, dévoilant
nouvelle tendance et un nouveau
lieu. Visitez ici!
Art Direction
VANDA DAFTARI
Graphic design
GABRIELLE CREVIER
Photographers
TIM BARBER
Styling
ZARA MIRKIN
Models
ALANNA ARRINGTON
LYDIA GRAHAM
JOSH ROWLEY
HENRY PEDRO WRIGHT
Product photo series part of
the Call It Spring Spring/Summer 2016
campaign "Destination Anywhere".
The minimal version of the set, was used
for the e-commerce website, and the other
was conceptualize for the Saudi Arabia campaign.
Série de photos de produits faisant
partie de la campagne Printemps/Été 2016
« Destination n'importe où » de Boutique Spring.
La version plus minimaliste de ce set, était
réservée pour le site transactionnel, alors
que l'autre, fut conceptualisée pour
la campagne d'Arabie Saoudite.
Art Direction
FRANÇOISE COURNOYER
Graphic design + concept
GABRIELLE CREVIER
Photographer
JULIEN GRIMARD
Set Designer
OLIVIER CHARLAND
Illustration series part of
the Call It Spring Fall/Winter 2015
campaign "No Era No Problem".
They were displayed in-store
to complement the main campaign,
which was shot in Portugal.
Série d'illustrations faisant partie
de la campagne Automne/Hiver 2015
« No Era No Problem » de Boutique Spring.
Elles ont été affichées en boutique, pour
compléter la campagne principale,
photographiée au Portugal.
Art Direction
VANDA DAFTARI
Graphic design
GABRIELLE CREVIER
Just a little series of abstract
illustrations for greeting cards.
Graphic design & illustration
GABRIELLE CREVIER
Branding and small campaign
for the Call It Spring collaboration
with the clothing brand Vero Moda
for the Fall 2015 collection.
Identité visuelle et campagne
pour la collaboration entre
Boutique Spring et la marque
Vero Moda pour la collection
Automne 2015.
Art Direction
VANDA DAFTARI
Graphic design + concept
GABRIELLE CREVIER
Photographer
MATHIEU FORTIN
Set Designer
OLIVER STENBERG
Model
AXELLE - FOLIO
Concordia University's year-end
exhibition catalog for the graduates of 2014
of the Design and Computation Arts program.
Graphic design
GABRIELLE CREVIER
LEÏLA GATERA
