The prefix “multi” precedes hundreds
of words. It’s a composite of differences
—colours, generations, disciplines, ethnicities.
It unites the many. Births a diversity of thought,
a diversity of art, a more dynamic society.
“Multi” is the future. Embrace it.
Conceptualisation of Little Burgundy's SS17
campaign. MULTI included the design of
a magazine presenting an editorial shoot,
a product shoot and an influencer portrait shoot.
It also contained few articles, games and a shop
book of the whole shoe collection. Multi Bold,
an original typeface, was created for the project.
For the online side of the project, five videos
were made to present Canadian influencers.
Watch the videos here!
Prix Grafika 2018
Creative Direction
FRANÇOISE COURNOYER
Art direction + Graphic design
GABRIELLE CREVIER
Production
CHRISTINA MEUNIER
Project manager
GUILLAUME SAVARD
Photographers
MATHIEU FORTIN
NATHAN LANG
WILLIAM ARCAND
Styling
SARA GRAORAC
Hair + Makeup
ALPER SISTERS
Prop Styling
JEREMY NOËL
DOP + Director
JOHN LONDONO
Motion design
VINCENT BILODEAU
Writer
STEPHANIE PITSIKOULIS